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rajia rimi
Jun 21, 2022
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When it comes to budgets, you want to consider not segmenting your Industry Email List budget too much. Here is an example of a campaign segmented by audience which from a high level looks great with a daily budget of $82.25 per day, unfortunately it was so segmented that each ad set only had 6 .25 USD awarded per day. Which ultimately led to a Industry Email List terrible CPA…$527 when the goal was $150. The fix: Condensed audience groups Keep the same audience conversion action Total daily budget increased from $82.25 per day to $50 per day The results: CPA decreased from $527.64 to $114.75 Lifetime Budgets and Daily Budgets If you Industry Email List use a lifetime budget, the budget will be balanced for the duration Industry Email List of the campaign. Facebook will optimize spend (increase/decrease) based on the performance of conversion actions. If you use daily budgets, spending will be consistent every day. However, Facebook will strive to spend the Industry Email List entire budget regardless of conversion performance. Lifetime Budget: This can be perfect if you know your total campaign budget. It is also better for fluctuating conversion performance. You'll want to make sure You're using the ad serving schedule and that Industry Email List your conversion tracking is up and running. *Not ideal for campaigns with changing date ranges or budget fluctuations. Every time you make a change, the algorithm has to re-evaluate. Daily Budget: Responds better to changes than Lifetime Budget and there is no need to use the ad serving schedule. Industry Email List While these are the most consistent when it comes to ad spend, the budget can fluctuate during runtime. This can also be used to split expenses between sets
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