The main difference with content marketing is that native advertising will always carry an ad tag, or at least, it will be considered as such because of the payment that you will have to make for its appearance, in order to achieve a certain objective. , that you create the indicated one, by means of that value content.
The great benefit of this advertising is that it can give you an alternative, and not be that, sometimes annoying, adwords ad at the beginning of a YouTube video ; and adapt to the channel where you promote it, through different formats that make your message less invasive content, and with much more possibility of generating interest.
How to do this type of advertising, not to make mistakes when paying, and help add value to the contents of this channel, I am going to comment on that in the next few minutes:
Some tips before you start
It is normal to confuse native advertising with the content marketing strategy , although its purpose is the same, when you put it into practice you will notice that they are not executed in the same way, here are some tips that will help you understand how to start working with this type of contents:
To the point: these offers do not skimp or hide their intention, you will always see them as an advertisement, sponsored link or advertising, that is, the reader will identify why this type of content is within the platform they are using.
It offers a solution: being related to the type of content where it is published, this type of advertising seeks to complement, inform more or educate the person on a certain issue of interest.
It is not invasive: you are not going to present this type of content with logos of your brand or talking about it, or focusing on its benefits, like Tofu content , these Clipping Path Service are aimed at education and discovery by the public of the type of segment or problem that your brand solves.
Use several channels: In this type of advertising you must leave your website to explore other ways that help you attract traffic, by this we mean social networks, blogs that are related to the segment of your brand, for example if you have a store of vitamin supplements, the ideal would be to explore related and well-positioned blogs or websites to place this type of link.
You must believe in your reach: you may consider that if it is paid advertising, it does not make much sense to invest in content that does not have much conversion power. Look at it from another perspective, you are investing in the awareness or recognition of Clipping Path Service your brand, and in addition to this you are testing the content you create and if it is capable of bringing people to your website , and once there, they know you plus. It's worth the investment, don't you think?