Moving from one URL "address" to another in cyberspace avoids many of the dangers of moving bricks and mortar. There is no risk of muscle tension or damage to glassware, but it has its own problems.
maximum? Maintain sales from organic traffic during migration.
Once you've completed the mistake, a fake domain name migration will cost you some (or all) of your organic search engine traffic and the sales that will result from that traffic.
The good news is that you can move your e-commerce website to a new domain without losing sales from organic traffic.
In this article, to maintain organic search engine traffic before, during, and after a move, in addition to potential pitfalls (including how to calculate potential risks) if a site migration fails. Let's take a closer look at the steps you can take.
Great domain name migration
We recently moved a major online shoe retailer to a new domain. This is because I bought a short .com domain that better represents the brand.
The retailer earns millions of dollars a year from organic search engine traffic, so the risk of improper site migration was enormous.
Our mission is to move the content of our website to a new domain. This will cause Google to stop displaying pages in the old domain and start displaying pages in the new domain.
The biggest potential danger of moving from one domain to another is to maintain sales from organic traffic during the migration. If your website falls into the ranking of important keywords, or if Google removes content that can no longer be found as "bookmarked" in its index, your organic traffic can be hit hard. Also, less traffic means less sales.