The development of blind boxes in China has cultivated young people's awareness of Chaowan, and further narrowed the distance between Chaowan and consumers. To a certain extent, it is precisely because of the success of the blind box telemarketing list that the development of the domestic trendy play market has been promoted. As a sub-category of many trendy toys, blind box has its own unique advantages compared with other types of trendy toys. Its price is not high, the entry threshold is low, and the buying process is full of fun. Many young people come into contact with trendy toys, starting from the blind box. The "cute newcomers" knocked on the door of the new world of trendy games through blind boxes, and many people are also "addicted" to trendy games.
Trendy play companies have also accelerated the pace of expansion. In 2021, the trendy play market will usher in a shop opening boom. Bubble Mart, 52TOYS, X11, TOPTOY, Kule Chaowan and other trendy play companies have participated in it one after telemarketing list another, sieging the city. According to statistics, in Beijing and Shanghai alone, more than 1,300 new Chaowan stores (including pop-up stores, terminal blind box machines, and retail collection stores) have been added in the first half of 2021. In some markets that do not seem to be popular for fashion play, such as Lanzhou, Lhasa, Yinchuan, Urumqi and other cities, there are also fashion play stores. It is worth mentioning that Bubble Mart also opened stores in Beijing Universal Studios and Shanghai Disney.
Blind box is far from "extinguishing" The first X11 fashion shop in Lhasa Source: Internet From the perspective of store types, collection stores have telemarketing list become the mainstream direction for the development of current fashion play companies, and the IP and categories of toys in stores have become more diversified. In addition to the blind box, each store also basically covers the mainstream trendy toy categories such as figures, Gundams, statues, BJD dolls, plush toys and stationery. The expansion of offline stores is in full swing, and the enthusiasm of online users to buy Chaowan continues to rise.