This article is a recap of "Growth Decoded", a show that explores the relationship between customer experience and business growth - one topic at a time. Register here and join the quest to conquer the customer experience! What is a landing page? A landing page is a stand-alone web page created on a specific topic to acquire a prospect's contact industry leads information through signup forms and secure content.
funnel traffic to a specific action. They're called landing pages because marketers typically send traffic to them from other industry leads online destinations, like a Facebook ad, and the visitor "land" on that page. Landing pages are often optimized for conversions. This means that they have prominent registration forms and lack the typical website navigation - that's because you ultimately want there to be 2 options: convert or close the window.
Traditional website navigation gives visitors many more opportunities to leave the page without converting. Why would you want to use a landing page? Landing industry leads pages have a ton of use cases. Anytime you want a visitor, contact, lead, or customer to convert or take an action for something you put behind a form, you can use a landing page. Landing pages help you do things like: Add subscribers to an email newsletter Promote your online course Sell a physical product Give a discount code or coupon Increase webinar attendance.