Marketers and customers will agree. Data is money, and knowledge is essential to ensure communication relevance. However, the challenge of collecting data remains. As consumers become more and more skeptical of their brands, they are less likely to share Cork Bicycle Rent zone personal information. Newsletter subscriptions are one of the free data collection tools for marketing teams, as they can be used as a starting point for establishing relationships with new customers. To work the best way, your customer journey should include many steps such as recruitment, registration form, double opt-in, registration confirmation, welcome email and more. You shouldn't miss these steps before you start a fruitful customer relationship, but how can you know which tools to use, which messages to send, and which strategies to adopt? ?? To answer these questions, Validity's Loic Peron, director of Customer Success South EMEA & Benerx, evaluated the subscription process for newsletters from 70 brands in France, the United Kingdom, Spain and Germany in February and March 2021. We conducted a survey. In March 2021, he presented his findings at Inbox Expo as part of a presentation entitled "Newsletter Registration Form, Pop-ups ... Learn How to Improve Registration Rate" (completely at the bottom of this presentation). There is a link to the presentation. Page). Here are some of his main findings: