That's a quote from dathan brown, sales development email list manager at activecampaign. He talks about lead management: how your business handles leads, from first contact to closing. The lead management process belongs to your marketing team and your sales team. Marketing brings leads; sales convert them. Both teams should buy into your lead management strategy. Otherwise, hard-earned marketing leads fall through the cracks when they get to sales. Or marketing is dropping unqualified, unusable leads at the feet of your sales team. A good lead management strategy is the difference between:warm tracks fall through the cracks, and bottom of the funnel, hot leads are transferred to sales for an almost certain close keep reading to learn how to manage leads in five steps:learn everything you can about your ideal prospects don't guess when it comes to lead value. Use lead scoring nurture over email list nature - at least as far as the slopes are concernedmaster the transition from marketing to sales follow everything to keep improving 1. Learn everything you can about your ideal prospectsbefore you can use any of your exciting new lead management techniques, you need to get to know your leads. Who are they? Who do you want them to be? When email list you know who to market and sell to, your marketing and sales become more strategic and more likely to succeed. No more throwing spaghetti at the wall to see if it sticks. Giphy 17fun fact: well-cooked spaghetti sticks to walls. Throwing spaghetti at the wall to see if it sticks is trying a whole bunch of things to see what works. In marketing, sometimes this approach works! But sometimes that means wasted spaghetti. Or lots of unqualified leads. (via giphy) ask yourself: what problems are my prospects trying to solve?